Friday March 17, 2017
6:44 pm Candle Lighting
6:30 pm  Mincha
Short Drash
7:15 pm  Arvit

Parasha Ki Tisa    

Saturday March 18, 2017

9:23 am (10:00 am GRA) Latest time for shema 

8:45 am   Shaharit
10:00 am Torah Reading

11:00 am Drasha

11:30 am Kiddush sponsorship is available.
6:30 pm Mincha at Westwood Kehilla
6:45 pm Seudah Shlishit 

7:48 pm Shabbat Ends  


It's back! 6 days a week @ 8:15 am Shaharit followed by breakfast.


8:15 am Shaharit followed by breakfast and shiur


Monday & Thursday

6:30 am Shaharit followed by breakfast and shiur
Tuesday, Wednesday & Friday
6:45 am Shaharit followed by breakfast and shiur


1st Aliya: This first Aliya concludes the details of the Mishkan's construction. The Bnei Yisrael are commanded to give the half Shekel toward a national census and the purchasing of the public offerings. The copper washstand, the Kiyor, is described along with the ingredients and laws of the anointing oil and the Ketoret – the incense. Betzallel, the grandson of Chur and great-grandson of Miriam, is identified as the chief artisan and architect of the Mishkan. (Note: he was only 13 yr. old!) The Mitzvah of Shabbos is commanded. Its juxtaposition to the details of the Mishkan provides the Gemara with the source for determining the 39 categories of Melacha prohibited on Shabbos.
2nd Aliya: The story of the Golden Calf is told. Moshe ascended Sinai on the morning of Sivan 7, and remained 40 days and nights. The 7th didn't start with a night, so it wasn't included in the total of 40. The Jews mistakenly assumed that it was to be included and expected Moshe back on the morning of Tamuz 16. Instead, he returned the morning of Tamuz 17. By midday of the 16th, the Jews were already desperate. Chur attempts to reason with them and is killed. They approach Aharon who attempts to redirect their terror which results in the Golden Calf. Moshe appears the next morning, breaks the Luchot, marshals the tribe of Levi, and 3000 people are killed. Moshe demands Hashem's forgiveness for the people, but moves the Ohel Moed out from the midst of the camp. Yehoshua is proclaimed the main student of Moshe.
3rd & 4th Aliyot: Moshe requests to understand Hashem's system of justice. He is granted a greater understanding of Hashem than any other person in history, but is denied the ability to comprehend divine justice.
5th Aliya: Moshe is instructed to cut two new Luchot and ascend Sinai. Moshe is taught the secret formula for Teshuva (the Thirteen Names of G-d as He Manifests His Mercy) (34:6) and G-d forgives the Bnei Yisrael.
6th Aliya: Hashem establishes a new covenant with the people. He forewarns them against the influences of assimilation and intermarriage and forbids them to make any treaties with the inhabitants of Canaan. The holidays of Pesach, Shavout, and Succot are reviewed, as well as Shabbos and the basic law of Kashrus.
7th Aliya: Moshe remains on Sinai another 40 days and nights and returns on Yom Kippur carrying the second Luchot. The people see that the very being of Moshe had been transformed and that his face radiated with a inner light. Moshe fashions for himself a veil that he would wear at all times, except when receiving a prophecy and when transmitting the word of G-d to the people.



 This week's Haftarah relates the famous story of Eliyahu on Mt. Carmel. Around the year 3021 – 740 b.c.e. King Achav and his wife Ezevel ruled the 10 Tribes with an iron fist advancing the worship of idols throughout the kingdom. Eliyahu, the fearless servant of G-d, challenged Achav's hold on the people by demanding a showdown on Mt. Carmel between himself and the false prophets of the Baal. The scene is one of the more spectacular events recorded in the Navi. Eliyahu, displayed absolute trust in Hashem and challenged the false prophets of the Baal to a public refutation. In the end, just as Moshe's return proved the falsehood of the Golden Calf, so too, Eliyahu proved the falsehood of the belief in the Baal.

Click here to print Parasha & Haftarah

Forbes Article about
Millennials Are Influencing The Future Of Philanthropy

Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. "Add good" has been their mantra as they utilize newfound ways to give back. Rather than making random or one-off donations, they are a generation characterized by integrating the causes they care about into their daily routines and purchase behaviors.

As a result, millennials are more receptive to cause marketing than previous generations and are more likely to buy items associated with a cause, according to my research with Boston Consulting Group (BCG). They also expect companies to support the social issues and causes they care about and will reward them if they do. But this is easier said than done when it comes to certain industry verticals.

A budding option for brands? The usage of cause gift cards, such as those offered by, a fundraising platform that harnesses the spending power of consumers who are supporters of causes.

To learn more about how brands can engage effectively with cause-oriented consumers in this way, I interviewed Dlyte founder and CEO Barry Shore.

Jeff Fromm: How have millennials changed the donating and fundraising experience?

Barry Shore: In the last year, millennials surpassed baby boomers as the nation's largest living generation. They are also the most diverse generation to date, which is significantly impacting the world of philanthropy. They are deeply committed to "helping" in the generic sense while not being married or dedicated to just one particular cause. Whereas previous generations gave a third of their donations to religious-oriented causes, millennials believe in more self-directed giving, such as TOM's shoes or Warby Parker.

These digital natives are fast, smart and want to do good for the world around them in their own way. It is this intersection that is dramatically changing how giving will occur in the next generation of philanthropists.

Fromm: Why would millennials be interested in cause gift cards from Dlyte?

Shore: Dlyte offers a solution where millennials can give more without making an additional donation and allocate the specific cause that their money will go to. Causes range from helping veterans to feeding children to training therapy dogs. They also have the ability to choose cards from brands that are important to them, including Amazon, Sephora, Starbucks and Whole Foods.

Fromm: In what areas have you seen the most significant potential for cause gift cards?

Shore: Millennials tend not to cook as much as previous generations and are very social. This has made restaurant gift cards of all styles – fast food, casual, fine dining – best sellers. Users realize that by ordering a digital gift card from their favorite eatery or even a grocery store via the site enables them to receive a quick, full value card that gives funds to their favorite cause at no additional cost.

Older millennials, between the ages of 25 and 34, seem to be fueling the rise in the purchase of food retailer gift cards specifically as three out of five surveyed reported buying at least one in the past year. The same holds true for the clothing and entertainment sectors.

Fromm: What benefit do cause gift cards offer retailers?

Shore: Gift cards are a growing billion dollar industry and their usage is moving from gift to spend. There is a huge untapped opportunity in the nexus of these two forces, as almost 50% of millennials are willing to make a purchase to support a cause and more than a third say they'll pay extra if they deem a cause or brand worthy. Additionally, Mercator Advisory Group found that 63% of consumers bought prepaid gift cards this year, up from 61% in 2015 and 56% in 2014. The need to connect and build loyalty with these consumers is imperative for brands.

Fromm: What future trends do you see when it comes to cause marketing in the next five years?

Shore: There are two dominant trends that will accelerate through 2025: microfunding and innovation.

Microfunding, a.k.a long tail funding, became and important and substantive part of fundraising with the successful 2008 campaign and election of President Obama. This was further leveraged in 2012 and used extensively by the Sanders and Clinton campaigns. Give $5 – even Give $3 – emails were sent to millions of grassroot (young) supporters. The ability to attract mass audience support for a particular cause in this way will become very robust in the future.

Advances in innovation will be the primary path for this way of giving. Using a device to achieve an immediate donation, especially if it is matched, increased in some way, or given at no cost is the critical stimulus. Relentless leveraging of new and even untested ideas in the tech space will be the hallmark of the most successful causes over the next few years.

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